Recent Articles Published In Straits Times

There was an article recently related to customer service, published in the Straits Times. In the article, entitled "Customer Satisfaction Slips", published on 20/04/2009, the article claims that Singapore is continuing to fall behind economies such as United States, United Kingdom and South Korea in customer satisfaction.

It basically shows that in times of adversity and an economic downturn, people are more sensitive to service quality and they want better value for money in almost anything they purchase.

Now is really a good time to take stock of our service levels here in Singapore and to really take a long hard look at how we hire people for service positions. We should really think about whether we are hiring the right people based on aptitude, attitude and passion rather than on price alone.

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